How Hublot makes the most of its ambassadors, and 11 of the coolest from world champs to K-pop stars

Jamie Weiss

Wherever you saw your first Hublot, chances are you saw it on the wrist of a celebrity. With bold, industrial designs that transcend both luxury and sports watch norms, Hublot’s brash attitude and unashamed price points draw a lot of hate from people who don’t get the appeal. However, for those who do, Hublot represents a pinnacle of the industry, no matter where you are or what you do. It’s no wonder that the brand commands one of the liveliest sponsorship histories out there, so let’s take a look at some of its current ambassadors and ‘Friends of the Brand’.

Usain Bolt

In every primary school around the world, the most popular kid is usually whoever can run the fastest. Although that might not carry through into adulthood, there’s a certain magic to the sport of sprinting that inspires pretty much every human being. Topped off with being a genuinely lovely person, Usain Bolt is undoubtedly one of the most famous people on Earth for his world record sprints. The most notable is his 100-metre time of 9.58 seconds, set at the 2009 IAAF World Championships in Berlin. From humble beginnings in the small town of Sherwood Content, the Jamaican legend now enjoys various entrepreneurial projects and producing music. His ambassador status with Hublot proves just how influential he is, even as a “retired” athlete.

Novak Djokovic

Novak Djokovic has been a controversial figure at times, but his skill as a tennis legend is not up for debate. Statistically the greatest male tennis player of all time, the Serbian star has been ranked as world men’s singles No. 1 in men’s singles by the ATP for a record 428 weeks across a record 13 different years, and finished as the year-end No. 1 a record eight times. 2025 has been a mixed year for Nole, but it’s still seen him secure his 100th ATP title. He’s not slowing down any time soon and hasn’t lost an ounce of ambition. His signature Big Bang Unico Novak Djokovic is also one of the most interesting watches in Hublot’s range, with a case made from a recycled composite formed from Djokovic’s game-used polos and racquets.

Alexander Volkanovski

The latest athlete to join Hublot’s ranks and the first-ever Aussie, Alexander “The Great” Volkanovski is one of the greatest mixed martial artists of his generation. Widely considered one of the finest pound-for-pound fighters ever to have graced the UFC, as of publishing, he’s the incumbent UFC Featherweight Champion – a title he previously held for five years between 2019 and 2024. Volk is the first fighter in MMA history to partner with a Swiss watch company, which is demonstrative of Hublot’s innovative approach to partnerships. He’s also just a spectacularly nice fella, a rarity in his sport, known for his cheeky sense of humour and passion for cooking.

Kylian Mbappé

Given the vast number of football stars who wear Hublot and aren’t Hublot ambassadors, that Kylian Mbappé is the only official football player ambassador shows how Hublot reserves the best for the best. A born Parisian who cut his Ligue 1 teeth in Monaco, Mbappé was the centre of the world’s most expensive club transfer for a teenager at €180 million in 2018. Since then, he has become generally regarded as one of the greatest forwards around and the all-time top goalscorer for Paris Saint-Germain. In 2023, he was named captain of the French national side, and last year, he moved to Real Madrid and broke the record for the most goals scored in a debut season for the storied team. He’s only 26 years old and certainly has a lot more to give in his future career.

Takashi Murakami

If you haven’t heard of Takashi Murakami, you’ve definitely seen his work. Whether it’s an album cover or a sculpture in one of the world’s most prestigious galleries, Murakami’s philosophy destroys the barriers between “high” and “low” art. He’s been able to infiltrate the haute luxury world with his pop-art designs and then offer the merchandise affordably, highlighting wealth disparity as well as the Westernisation of Japanese culture over the last century. It’s the playful nature that makes it into his collaborations with Hublot, depicting the trademark smiling flower in dazzling materials.

Daniel Arsham

One of the world’s best-known visual artists, for a while, Daniel Arsham was a Hublot ambassador without a watch to go with the partnership… Unless you include a giant sundial carved into a Swiss snowbank. Best known for his contemporary style blending elements of surrealism with Roman busts or classic pop culture references such as Pokémon cards, Arsham’s partnership with Hublot was made official with the release of the Arsham Droplet last year.

Lay Zhang

Luxury watchmaking has been crossing over with K-pop more and more in recent years, with the global stardom of groups like BTS and Blackpink putting all eyes on South Korea. Lay Zhang is best known from his time in Exo, but the Chinese phenomenon has since expanded his influence into film and television, too. He’s drenched in endorsements from the likes of Chaumet and Valentino, with Hublot counting him among its ambassadors since 2022. He doesn’t yet have a collaborative model of his own, but he seems to opt for the tonneau cases of the Spirit of Big Bang range.

Shepard Fairey

One of the most influential artists and Hublot ambassadors of the last few decades is Shepard Fairey, the American artist and activist whose work you would recognise mostly from his “Andre the Giant Has a Posse” graphic (better known as the Obey Giant) as well as Barack Obama’s 2008 Hope poster. Growing as an ironic joke between some design students and skaters in the late ‘80s, Fairey’s stickers and prints developed a street art movement that resonated across the world.

Anne-Sophie Pic

It’s one thing to be a recipient of a Michelin star, and it’s another to receive multiple ones. On top of that, it’s even more impressive to have the most Michelin stars of any female chef, considering how male-dominated the fine dining world can be. Also consider that Anne-Sophie Pic is self-taught, and the whole picture is one of pure talent and dedicated work. The Swiss brand is partnered with a number of celebrity chefs and restaurants around the world (including Sydney-based Clare Smyth, the first and only British female chef to hold three Michelin stars in the UK), but Anne-Sophie Pic deserves a special place amongst them for her individuality and success.

Depeche Mode

Hublot approaches the world of luxury watchmaking with a countercultural attitude, which often ends up meeting a lot of resistance. Its industrial leanings and lack of pretentiousness make it the perfect fit for the new wave and gothic icons Depeche Mode. There have been multiple collaborations between the Swiss brand and the English band, but the most recent Spirit of Big Bang Depeche Mode is absolutely begging to be worn in a dingy Berlin warehouse with electronic drums and synth bass pummelling your eardrums. Depeche Mode were inducted into the Rock & Roll Hall of Fame in 2020, and although founding member Andy Fletcher sadly passed away in 2022, the band is still going strong after 44 years.

Pretty much all football

If there was such a thing as a watch sponsorship monopoly, Hublot would be the closest to having one on the entire sport of football. We’ve already talked about Kylian Mbappé who rightfully deserves his own spot as Hublot’s only official player ambassador, but then we have to consider the organisations for whom Hublot is the official timekeeper. FIFA, UEFA, and the Premier League as a whole are sponsored by Hublot, plus the entire teams of Juventus and AFC Ajax. Throw in José Mourinho and other friends of the brand, such as Alex Morgan, Marcel Desailly, and Ada Hegerberg, and you can see exactly how far Hublot’s influence reaches.

Honourable mention: Choupette

Can you really call a cat a brand ambassador? I’m not sure, but we’ve got to talk about Choupette here. The famous feline companion of the late, legendary fashion designer Karl Lagerfeld, Choupette was the unexpected star of a marketing campaign launched this year to celebrate the 20th anniversary of Hublot’s Big Bang collection. Unconventional, sure, but that’s Hublot to a T.