Opinion Archives - Time+Tide Watches

Why exhibition casebacks aren’t always a selling point

Opinion

06.08.25

Why exhibition casebacks aren’t always a selling point

Exhibition casebacks on watches can be magical - but like any overused magic trick, used too often, the wizardry fades, Tom argues.

Opinion

05.08.25

Change my mind: the modern Rolex Datejust is the best option in the brand’s current catalogue (now with video!)

Does the Datejust take the Rolex crown?

PSA: stop forcing NATO straps on your dressy watches

Opinion

25.07.25

PSA: stop forcing NATO straps on your dressy watches

To NATO or not to NATO? That is the question...

Could Casio become king of affordable mechanical with the new Edifice EFK-100 automatic?

Opinion

12.07.25

Could Casio become king of affordable mechanical with the new Edifice EFK-100 automatic?

Could we see a Casio mechanical movement in the future, if these Seiko-powered models succeed?

Why gender isn’t the point, but recognition is: how the watch world can be more inclusive

Opinion

12.06.25

Why gender isn’t the point, but recognition is: how the watch world can be more inclusive

Chris Antzoulis talks about how we as watch fans can help make our hobby more welcoming.

We need to talk about the size of your watch collection

Opinion

10.06.25

We need to talk about the size of your watch collection

Tom gets psychological on us, explaining the paradox of choice and how it applies to watch collecting.

What will the revived Urban Jürgensen’s place in the watch market be?

Opinion

08.06.25

What will the revived Urban Jürgensen’s place in the watch market be?

Urban Jürgensen is back, but where has it landed within the watch marketplace?

Why Patek Philippe’s latest annual calendar is a stickler’s dream (or nightmare)

Opinion

24.05.25

Why Patek Philippe’s latest annual calendar is a stickler’s dream (or nightmare)

When you look closer at this Patek Philippe annual calendar, its seemingly perfect symmetry begins to unravel - as opined by a self-professed nitpicker.

Should you take off your watch before having sex?

Opinion

07.05.25

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Should you take off your watch before having sex?

It’s a question that straddles desire, technology, psychology and gender equality...

Why you’re wrong about watches being the only male jewellery

Opinion

30.04.25

Why you’re wrong about watches being the only male jewellery

Buffy opines on the intricacies of men and jewellery through the years.

What Watches and Wonders 2025 tells us about the state of the industry

Opinion

17.04.25

What Watches and Wonders 2025 tells us about the state of the industry

It's the biggest week of the year and there is a lot to see and do, but what does it tell us about the bigger…

Does the lack of dive watches at Watches & Wonders 2025 signal a drier future?

Opinion

16.04.25

Does the lack of dive watches at Watches & Wonders 2025 signal a drier future?

Despite being one of the most popular categories of watches, there weren't many new divers at Watches and Wonders. What gives?

Tudor 2025 predictions – why Rolex’s little sibling could end up overshadowing it this year

Opinion

11.03.25

Tudor 2025 predictions – why Rolex’s little sibling could end up overshadowing it this year

With Watches and Wonders Geneva just around the corner, we predict big things from Tudor for 2025.

Rolex 2025 predictions – everything in this article is 100% guaranteed to happen, we promise

Opinion

01.03.25

Rolex 2025 predictions – everything in this article is 100% guaranteed to happen, we promise

It's a fun game we play every year - what will the crown show us as the curtain rises at their Watches and Wonders 2025…

The Louis Vuitton Tambour Brown Ceramic is going to be a future classic

Opinion

27.02.25

The Louis Vuitton Tambour Brown Ceramic is going to be a future classic

Emerging from the shadow of icons like the Royal Oak and Nautilus, the Louis Vuitton Tambour Brown Ceramic stands to be a future classic, Zach…

Opinion

17.02.25

Why you should wear a broken watch

Wearing watches that don't work seems sacrilegious for a watch writer - but Buffy makes the case for wearing timepieces that don't tick.

Why does the Tudor Tiger buck the trend?

Opinion

15.02.25

Why does the Tudor Tiger buck the trend?

What is going on with these Tudor chronographs made for the best golf player of all time, and what does it mean?

The difference between minimalism and laziness in watch design

Opinion

10.02.25

The difference between minimalism and laziness in watch design

Just because Daniel Wellington calls its watches minimalist doesn't mean they are. But if so, what does 'minimalism' mean?

Opinion

08.02.25

Rolex calls it quits on the Carl F. Bucherer brand, but I have a proposal for the Crown…

Before Rolex chucks CFB in the bin, Zach has a proposal for the Crown...

The Ōtsuka Lōtec No. 5 Kai is Jiro Katayama’s latest innovative creation, but is it a step in the right direction?

Opinion

31.01.25

The Ōtsuka Lōtec No. 5 Kai is Jiro Katayama’s latest innovative creation, but is it a step in the right direction?

Wandering hours and a wild crystal make this one a real looker.

I got hands on with Tudor’s hyped Black Bay Chronos, and now I have a lot of thoughts

Opinion

31.01.25

I got hands on with Tudor’s hyped Black Bay Chronos, and now I have a lot of thoughts

Russell tries on Tudor's two colourful, hyped chronographs in the metal and shares some thoughts about what they say about the brand in 2025.

Opinion

22.01.25

Why the new IWC Mark XX F1 Mercedes Team watch is my current favourite in the brand’s catalogue

Our driver's license-less NYC-based editor Zach finds himself drawn to the new Mercedes-AMG Team IWC Mark XX.

The dichotomy of Subdial’s 2024 survey results suggests we may be wrong about watch size trends

Opinion

16.01.25

The dichotomy of Subdial’s 2024 survey results suggests we may be wrong about watch size trends

Are we wrong about watch size trends? The secondhand watch platform Subdial released the results of its Big Watch Survey of 2024 and there is…

Why I converted wrists, and how it could happen to you

Opinion

07.01.25

Why I converted wrists, and how it could happen to you

Let’s get one thing straight. I have been a proud lefty for my entire life, and I would never dream of abandoning my roots. If…

Watch and learn – the things that big brands should learn from microbrands

Opinion

01.01.25

Watch and learn – the things that big brands should learn from microbrands

Hoping for an email from Thierry Stern after picking up a Patek? Yeah, nah - but the big brands have a few things to learn…

The one watch I’d save in a disaster would be my $22 Casio world-beater

Opinion

01.01.25

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The one watch I’d save in a disaster would be my $22 Casio world-beater

Adam explains why this cheap and cheerful white resin beaut means so much.

The Time+Tide team pick their favourite watch size

Opinion

01.01.25

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The Time+Tide team pick their favourite watch size

Within the realm of watchmaking, size very much matters.

Big Watches, Small Wrists Part II: Can I manage a Panerai?

Opinion

01.01.25

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Big Watches, Small Wrists Part II: Can I manage a Panerai?

This instalment of Big Watches, Small Wrists turns its attention to managing the hyper-masculine offerings of Panerai.

It’s complicated – why do we value some mechanical functions more than others?

Opinion

25.12.24

It’s complicated – why do we value some mechanical functions more than others?

The term "emotional complication" has become almost derogatory to those creating stunning feminine watch complications.

Big Watches, Small Wrists Part IV: Will I ever be able to pull off the Moonwatch?

Opinion

23.12.24

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Big Watches, Small Wrists Part IV: Will I ever be able to pull off the Moonwatch?

Can a 5.5 inch wrist pull off the Moonwatch?

Can anyone actually tell white gold and stainless steel apart?

Opinion

17.12.24

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Can anyone actually tell white gold and stainless steel apart?

White gold is lauded as a bit of a stealth wealth flex, but could you be fooled thinking it's stainless steel, or vice versa?

Opinion

17.12.24

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Why Michele watches bother me so much

A staple of the US women's affordable luxury market, Michele watches are all show and no go.

Oyster vs Jubilee: Which bracelet does the Rolex GMT-Master II look better on?

Opinion

16.12.24

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Oyster vs Jubilee: Which bracelet does the Rolex GMT-Master II look better on?

To Jubilee or not to Jubilee? We debate whether the Rolex GMT-Master II looks better on a Jubilee or Oyster bracelet.

The 6 things we wish all watch brands told us

Opinion

14.12.24

The 6 things we wish all watch brands told us

Here's hoping watch brands will adopt Zach's thoughts as manifestos...

What influence do Japanese collectors still have on the industry?

Opinion

07.12.24

What influence do Japanese collectors still have on the industry?

Japan is heralded as a place for amazing vintage watches and red-hot independent brands. But where does Japan's love of watches come from?

Why modern finishing is often just a poor excuse for lack of detail

Opinion

06.12.24

Why modern finishing is often just a poor excuse for lack of detail

Here is how to do "modern" finishing right.

Under-represented and under-appreciated: Deloitte & Watch Femme’s report shines a light on women and the watch industry

Opinion

17.11.24

Under-represented and under-appreciated: Deloitte & Watch Femme’s report shines a light on women and the watch industry

Is it time to reconsider how we are representing gender across the watch world?

Opinion

16.11.24

Has Dennison risen from the dead?

Going from making 200,000 cases a year to relaunching with a hot new dress watch, Dennison is on the up and up.

Will the Cubitus be the final straw that will put Patek Philippe customers off for good?

Opinion

16.11.24

Will the Cubitus be the final straw that will put Patek Philippe customers off for good?

Will the mismanagement of this launch damage the brand irreparably, or does this become a footnote in Thierry Stern's tenure?

Do square watches stand to benefit in the wake of the Patek Philippe Cubitus?

Opinion

03.11.24

Do square watches stand to benefit in the wake of the Patek Philippe Cubitus?

Benjamin James could make $$$ thanks to the Cubitus... but what about other square watches?

What happened to 9k and 14k gold watches?

Opinion

01.11.24

What happened to 9k and 14k gold watches?

Is it right that the industry only offers 18k or PVD plated gold today? Or should we bring back the lower purities for all their…

Is now the time to make watches more simple rather than complicated?

Opinion

30.10.24

Is now the time to make watches more simple rather than complicated?

As watch enthusiasm grows and expands, Is now the time to make watches more simple rather than complicated?

The eye of the tiger is back in watchmaking – and at multiple price points

Opinion

27.10.24

The eye of the tiger is back in watchmaking – and at multiple price points

The semi-precious stone is making a comeback in the far corners of watchmaking and at vastly different price points.

Is Tom Brady about to be in horological hot water with Audemars Piguet?

Auctions

03.10.24

Is Tom Brady about to be in horological hot water with Audemars Piguet?

Rolex, Richard Mille, IWC, and Patek Philippe are all on the table. But Brady's AP is the hot topic...

We read the Submariner book so you don’t have to

Opinion

01.10.24

We read the Submariner book so you don’t have to

After creating waves upon its release, we wanted to dive into the pages of Oyster Perpetual Submariner to see what all the fuss was about.

What Geneva Watch Days told us about the state of the industry

Opinion

10.09.24

What Geneva Watch Days told us about the state of the industry

Big watch fairs can tell us a lot about the state of the industry, and there was plenty going unsaid at Geneva Watch Days 2024.

Why does the Omega Aqua Terra Ultra Light cost over US$50,000?

Opinion

11.08.24

Why does the Omega Aqua Terra Ultra Light cost over US$50,000?

One of Omega's most expensive watches, we examine what makes the Aqua Terra Ultra Light as costly as it is.

Longines Mainliner: Why my first-ever mechanical watch is ripe for a revival

Opinion

09.08.24

Longines Mainliner: Why my first-ever mechanical watch is ripe for a revival

In a watch marketplace with a greater appreciation for interesting case shapes, the Longines Mainliner could be a great revival for the brand.

Opinion

07.08.24

The pros and cons of owning a watch box

We all love our watches, but are we showing that love through how we store them when they're not on the wrist?

Dive watches are not dressy, no matter how hard you try

Opinion

05.08.24

Dive watches are not dressy, no matter how hard you try

You could pair a diver with a suit or tux, but this is why you shouldn't.

Have modern Omega dress watches been slept on for far too long?

Opinion

31.07.24

Have modern Omega dress watches been slept on for far too long?

The Rolex 1908 launched with much fanfare, so why has the Omega De Ville Tresor been overlooked for years?

Dive watches can be dressy, and this is why

Opinion

31.07.24

Dive watches can be dressy, and this is why

Has the old adage of not wearing your dive watch with a suit finally become outdated? There's an argument to made that is has.

If Taylor Swift and Swatch ever collaborated it could be MoonSwatch massive

Opinion

13.07.24

If Taylor Swift and Swatch ever collaborated it could be MoonSwatch massive

Imagine a Swatch Skin collection with Taylor Swift album covers printed on the dials.

Why rubber straps on non-water-resistant watches are a crime

Opinion

11.07.24

Why rubber straps on non-water-resistant watches are a crime

Buffy feels particularly strongly about rubber straps.

Hotter take: vintage sports watches are tougher than you (and Zach) think

Opinion

30.06.24

Hotter take: vintage sports watches are tougher than you (and Zach) think

A hopeless vintage romantic argues for in the case of vintage sports watches. As usual though, there are asterisks.

Did Patek just MoonSwatch its mechanical Aquanaut Travel Time?

Opinion

29.06.24

Did Patek just MoonSwatch its mechanical Aquanaut Travel Time?

In case you missed it, Patek reprised its Aquanaut Travel Time at this year's Watches and Wonders. With a quartz movement...

How to pair watches with your wrist tattoos

Opinion

17.06.24

How to pair watches with your wrist tattoos

Straps and bracelet stacks are not the only means to accessorise your favourite watch. Tattoos can be a bold way to liven up your wrist…

Does the new Swatch x Omega MoonSwatch Mission on Earth solve the fatigue surrounding the collection?

Opinion

12.06.24

Does the new Swatch x Omega MoonSwatch Mission on Earth solve the fatigue surrounding the collection?

New Swatch x Omega MoonSwatch Mission on Earth models have arrived, but is this what the collection needed in the face of waning momentum?

The rise and resurgence of brutalism in watch design, courtesy of the Audemars Piguet [RE]Master 02

Opinion

08.06.24

The rise and resurgence of brutalism in watch design, courtesy of the Audemars Piguet [RE]Master 02

Audemars Piguet's [RE]Master 02 is a bellwether for a growing trend in modern watch design: a return to brutalism.

Hot take: vintage sports watches are great to look at, but horrible to own

Opinion

03.06.24

Hot take: vintage sports watches are great to look at, but horrible to own

While the watch-collecting world covets and lusts after vintage sports watches, Zach explains why they may be better to appreciate than own.

What would a return of the Universal Genève Polerouter look like?

Opinion

18.05.24

What would a return of the Universal Genève Polerouter look like?

With Breitling's acquisition of the brand, is the return of a mid-century classic on the cards?

Why independent brands were the big winners of Only Watch 2024

Opinion

16.05.24

Why independent brands were the big winners of Only Watch 2024

Small indies achieved spectacular results at the Only Watch charity auction this year, with Furlan Marri a particular standout.

One thing all watch brands could learn from Tudor

Opinion

15.05.24

One thing all watch brands could learn from Tudor

One brand rarely stirs up controversy amongst watch enthusiasts - Tudor. This key reason why is something other brands should study.