Helvetus straps will help you level up your watch wardrobe

Tom Austin

I’m a firm believer that swapping straps is one of the easiest ways to breathe new life into a watch, yet I often see collectors playing it safe. Strap brands like Helvetus make you wonder why. Founded in Lucerne, Switzerland, they’re now considered one of the country’s leading aftermarket rubber strap makers. Helvetus specialises in producing high-quality rubber straps precisely tailored for some of the most popular luxury watch brands in the world, including Rolex, Tudor, Omega, Panerai, and even the MoonSwatch. Their range isn’t just about colour or style, it’s about getting an exact fit, so the strap feels like it was made for that specific watch, instead of having that strange, ‘universal’ fit and feel.

Take their Rolex offerings, for example. Designed with integrated curves to match the case profile of models like the Submariner, GMT-Master II, and Daytona, they’re made from premium allergy-free rubber, which is waterproof, UV-resistant, and surprisingly supple on the wrist. They come with quick-release spring bars, optional installation tools, and a choice of deployant or tang buckle, meaning you can switch them out in minutes. For the Rolex-compatible straps, there are even options that allow you to retain the original Rolex clasp. It’s a simple way to inject new personality into your watch without losing any of the refinement you bought it for in the first place.

Helvetus applies the same level of attention to its straps for Tudor, Omega, and Panerai, all brands with strong tool-watch DNA that benefit from a high-quality aftermarket option. The variety of choices is wide across these ranges, from aftermarket steel bracelets to FKM rubber or leather options.

Whether it’s dressing a Tudor Black Bay in a sleek black tropical-style rubber for summer, pairing a Speedmaster with a bright and colourful option, or swapping one of Panerai’s oversized OEM bands for something lighter and more versatile, the result is the same: a watch that feels fresh, but still entirely “right.” Even the MoonSwatch isn’t left out of the equation, with colourful, well-fitted straps that elevate it beyond its playful origins.

Ordering from Helvetus is refreshingly straightforward, too. They ship worldwide via express courier, cover all import duties and taxes, and back their straps with a lifetime warranty on rubber models. It’s this combination of Swiss precision, practical design, and global accessibility that’s made them a go-to for watch enthusiasts who want to experiment without compromise. Whether you’re looking to match a strap perfectly to your watch’s curves or to push it in a more adventurous direction, Helvetus has you covered.