Serica Archives - Time+Tide Watches

Lists

13.07.25

The coolest watch brands that don’t put their brand name on the dial

Branding is everything, but these three brands are secure enough in their own aesthetic that they've completely adopted the brand-less look.

Panerai took over our Melbourne Discovery Studio last night to deep dive into their 2025 releases

Friday Wind Down

23.05.25

Panerai took over our Melbourne Discovery Studio last night to deep dive into their 2025 releases

Lots of Negronis, lots of Luminors.

New releases from Daniel Roth, Hamilton, Breguet and more

Last Week in Watches

18.05.25

New releases from Daniel Roth, Hamilton, Breguet and more

Two of the oldest watchmakers in the world, Vacheron Constantin and Breguet, celebrate this milestone year in style, headlining this week.

Serica teams up with the French Navy bomb disposal squad for their new dive watch

Introducing

16.05.25

Serica teams up with the French Navy bomb disposal squad for their new dive watch

Serica makes a dive watch designed to help those who diffuse bombs and mines for a living in the French Navy.

The Time+Tide Mother’s Day gift guide, from delicious doughnut to slithering Serpenti

Buying Guides

28.04.25

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The Time+Tide Mother’s Day gift guide, from delicious doughnut to slithering Serpenti

Whether it's a simple Casio, dressy Serica, or luxe Bulgari, we think we've covered our bases.

19 of the best French watch brands keeping the historic craft alive

Buying Guides

26.04.25

19 of the best French watch brands keeping the historic craft alive

Being the cradle of watchmaking, France is bound to have some good watchmakers - and it does.

12 of the best everyday watches for any budget and any lifestyle

Buying Guides

23.04.25

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12 of the best everyday watches for any budget and any lifestyle

Wearing one watch everyday can feel like a drag to some, but the joy of a faithful companion is hard to beat, and these are…

12 of the best microbrands bringing it to the big box brands

Buying Guides

14.03.25

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12 of the best microbrands bringing it to the big box brands

Here at Time+Tide, we're proud to be one of the watch industry's biggest supporters of micro and independent brands. Here's some of the best.

The 8 best field watches for everyday expeditions

Buying Guides

18.02.25

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The 8 best field watches for everyday expeditions

Field watches rank as some of the most versatile and timeless watches on the market. Here's some of the best.

10 of the best California dial watches making the most of the quirky layout

Buying Guides

04.02.25

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10 of the best California dial watches making the most of the quirky layout

The origins of the California dial may remain a mystery, but what we know for certain is that these are some of the best you…

The Time+Tide team pick their favourite watch size

Opinion

01.01.25

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The Time+Tide team pick their favourite watch size

Within the realm of watchmaking, size very much matters.

Introducing

26.11.24

The new Serica Parade offers a completely new look from the brand with more dressy tones

A new direction for Serica has the brand moving into dress watches with the Parisian brand's typical flair.

New releases from Breguet, Furlan Marri, Czapek and more

Last Week in Watches

24.11.24

New releases from Breguet, Furlan Marri, Czapek and more

Last week was packed with big releases, some of them unanimously appreciated by everyone, and others a bit more polarizing...

News

06.11.24

Justin Hast is going to buy you a watch

Enter the competition now on Instagram to be in with a chance to win your favourite field watch and meet Justin Hast.

Micro Mondays

04.11.24

Our favourite microbrands of 2024

Looking for a microbrand watch but not sure where to start? How about right here?

10 of the best watches for an 18th birthday

Buying Guides

01.11.24

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10 of the best watches for an 18th birthday

Not sure what to get your soon-to-be-adult? Let us help you with that.

Andrew & Zach pick the best watches at Windup Watch Fair New York – we need your vote for the winner!

Video

24.10.24

Andrew & Zach pick the best watches at Windup Watch Fair New York – we need your vote for the winner!

Andrew and Zach go head-to-head to pick the best dive watch, dress watch, field watch, and do-it-all GADA watch at Windup New York.

New releases from Blancpain, Corum, Louis Erard and more

Last Week in Watches

03.03.24

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New releases from Blancpain, Corum, Louis Erard and more

Perpetual calendars in celebration of the leap year are the order of the week.

Serica replay the greats with the deliciously chocolatey Ref. 8315 Travel Chronometer

Micro Mondays

26.02.24

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Serica replay the greats with the deliciously chocolatey Ref. 8315 Travel Chronometer

Minimal branding, maximal dedication to vintage goodness.

Lists

11.01.24

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5 microbrands that get design right

Standing out in a sea of microbrands is hard, and not always done right. Here are some brands that make it look easy.

The three watches D.C. wore most in 2023 – Omega, Casio, Serica

Lists

30.12.23

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The three watches D.C. wore most in 2023 – Omega, Casio, Serica

It’s time again to look back on The Year That Was, and take a moment to reflect upon the bastions of my personal watch rotation.…

Five of Ricardo’s favourites from Windup Watch Fair NYC 2022

Lists

29.10.22

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Five of Ricardo’s favourites from Windup Watch Fair NYC 2022

This past week, New York City became the centre of the watch world as it hosted two major watch events. One of those, Windup Watch…

The Time+Tide team picks their favourite go anywhere, do anything watches

Lists

23.10.22

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The Time+Tide team picks their favourite go anywhere, do anything watches

Forget the jack-of-all-trades negativity. These are our picks of the best go anywhere, do anything "GADA" watches under the sun.

VIDEO: The top 5 watches of 2021 from $1000-$5000 (Part 2)

Lists

06.01.22

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VIDEO: The top 5 watches of 2021 from $1000-$5000 (Part 2)

The $1000-$5000 USD price bracket is truly the wild west of the watch market, playing host to some watches that overstep their mark in terms…

Rugged tool watches at surprising prices – D.C’s five favourite watches of 2021

Lists

31.12.21

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Rugged tool watches at surprising prices – D.C’s five favourite watches of 2021

Given the unprecedented events of the past two-ish years, the worldwide market for wristwatches has done surprisingly well. Chalk it up to lots of free…

The new French Wave: 5 small watch brands setting a high bar for independents worldwide

Lists

02.05.21

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The new French Wave: 5 small watch brands setting a high bar for independents worldwide

Paris, Haute Couture and summer on the French Riviera – France has elegance ingrained into its very soul. Wrist-worn style is something we are used…

Introducing

29.04.21

22617

INTRODUCING: The new Serica 5303, a time-travelling tool watch with a French twist

With the tuxedo panache of the Oscars still fresh in my memory, I appreciate brand founder Jerome Burgert describing this new Serica 5303 diver’s watch…

LIST: Nick Kenyon’s 6 favourite articles of 2020

Lists

07.12.20

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LIST: Nick Kenyon’s 6 favourite articles of 2020

I love this time of year. Not only because the weather is nicer and the Christmas break is on the horizon, but because it offers…

FRIDAY WIND DOWN: Sydney shark attacks, steel sports watches and the Serica 4512

News

30.10.20

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FRIDAY WIND DOWN: Sydney shark attacks, steel sports watches and the Serica 4512

It’s fair to say that Andrew has been in the game a little while now. He’s spoken to more than his fair share of weird…

Micro Mondays

26.10.20

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MICRO MONDAYS: The Serica 4512, a tough French take on classic military utilitarian chic

The WMB came out in 2019 as an unusual and strong contender from the newly formed French microbrand Serica, through an idea from the only…

Micro Mondays

08.06.20

22024

MICRO MONDAYS: Serica watches, the revival of the affordable good watch

Serica was born only late last year when they were announced to the world as a brand that would offer a well-designed and robust timepiece…

Introducing

12.08.19

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INTRODUCING: The very versatile Serica W.W.W.

Watch collectors will listen, wide-eyed and slack-jawed, to stories about grandfathers in the ’60s wearing a Daytona while changing the oil in an engine, only…