New releases from Laurent Ferrier, Kurono Tokyo, Taos and more

Pietro Pilla

Independents and microbrands are having a blast this week! Besides Omega announcing a new Planet Ocean and Hamilton a new Boulton, the rest of our selection is exclusively watches from non-big box brands. Creativity was unmatched in shapes, colours, and ideas, like M.A.D.’s introduction of a completely new model with Eric Giroud (finally!) Haute horlogerie and métiers d’art were also on display from Laurent Ferrier and Taos, and let’s not forget about some 20s nostalgia from Hajime Asaoke and Kurono. Discover all our picks and enjoy the reading!

Laurent Ferrier Classic Origin SC&L

• Laurent Ferrier celebrates one of the oldest jewelers in the United States, namely Shreve, Crump & Low, with two special editions.
• Both models feature a finely grained blue dial with a salmon seconds subdial and minute track.
• While the stainless steel version is limited to 10 pieces, the red gold one is a 5-piece limited edition.
• Price: US$42,000 in steel, US$50,000 in red gold.

Learn more about the Laurent Ferrier Classic Origin SC&L here.

Kurono Tokyo 34mm Star Dial

• Independent Japanese watchmaker Hajime Asaoka unveils a special project inspired by his own Tsunami ‘As Time Goes By’ atelier watch.
• The two models are housed in a 34mm stainless case framing a sunburst blue or copper dial.
• While the Art Deco numerals at the four cardinal points are designed by Asaoka-sensei, the rest of the indices are applied stars.
• Price: US$1,190.

Learn more about the Kurono Tokyo 34mm Star Dial here.

Taos ‘Textiles’ Collection

• In 2025, Taos chooses to redefine the boundaries of métiers d’art while paying tribute to exquisite fabrics.
• Three watches have been announced, each one needing thousands of hours to be completed.
• Tartan, lace and sequins are the result of different kinds of hand engraving, enamelling and gem setting at the highest standard.
• Price: on request.

Learn more about the Taos ‘Textiles’ Collection here.

M.A.D. Editions M.A.D.2

• After the success of the M.A.D.1, each succeeding design will enlist a new “friend” to design it – the new M.A.D.2 names Eric Giroud.
• Giroud’s M.A.D.2 is inspired by his love for ’90s club culture and electronic music – its aesthetic inspired by vinyl, turntables, and stroboscopic platters.
• It boasts a LJP movement with an MB&F-designed jumping hour module, and a far more wearable 42mm x 12.3mm steel case.
• Price: CHF 2,900.

Learn more about the M.A.D. Editions M.A.D.2 here.

Unimatic x Massena LAB U1-SPG “NASA Artemis” Limited Edition

• Unimatic and Massena join forces (again) to celebrate NASA’s pioneering spirit in the Artemis program.
• The matte black dial features “Old Radium” Super-LumiNova on both hands and the dial.
• Widely used in aerospace industries, the stainless steel case is coated with orange Cerakote.
• Price: $1,295.

Learn more about the Unimatic x Massena LAB U1-SPG “NASA Artemis” Limited Edition here.

Paulin Zapata Modul Day and Night

• Paulin extends its flagship Modul collection with some fresh dial designs, with the help of Chicago-based artist and designer, Crystal Zapata.
• The Zapata Modul Day and Night is available in two configurations, one a deep navy and white, the other an off-white with blue graphics, both designed by Zapata.
• New custom hands are also added to complete the look, with a pop of burgundy on the starry seconds hand.
• Price: £450.

Learn more about the Paulin Zapata Modul Day and Night here.

Krayon ‘Anyday’

• Krayon, an independent brand always focused on unusual complications, introduces a new way to see an entire month at a glance.
• The dates and days are visible on the outer edge of the dial and they change colour if they indicate a weekend.
• The 18k white gold, despite the 378 components, is quite compact at 39×9.5mm.
• Price: CHF 88,000.

Learn more about the Krayon ‘Anyday’ here.

Omega Seamaster Planet Ocean Worldtimer

• Omega brings out a new Planet Ocean Worldtimer, the debut of this complication in the line.
• Featuring a ceramic case and bezel, it measures 45.5mm across.
• Two variants are available – one with turquoise dial accents and one with grey.
• Price: US$14,800.

Learn more about the Omega Seamaster Planet Ocean Worldtimer here.

Zentier x WH&C Lapis Sauté Mt Fuji Edition

• Watch Ho & Co announces its second collaboration with Zentier, a lapis dial version of their previous edition.
• The cushion case, jump hour watch measures 36mm in diameter at a modest 10.7mm.
• On the caseback there’s an engraving of Mount Fuji by Gerald from eight.past.ten.
• Price: US$1,088.

Learn more about the Zentier x WH&C Lapis Sauté Mt Fuji Edition here.

Louis Erard Le Régulateur x GoS

• Le Régulateur from Louis Erard serves once again as the base canvas for collaborations, this time with GoS.
• Each dial is forged by Conny Persson and meticulously hand-finished by Patrik Sjögren, then heat treated to accentuate the contrast.
• Measuring 39mm, it’s a limited edition of 178 pieces, following the tradition of the previous LEs.
• Price: CHF 4,250.

Learn more about the Louis Erard Le Régulateur x GoS here.

Hamilton American Classic Boulton Death Stranding 2 Limited Edition

• Hamilton partners with video game studio Kojima Productions for its newest limited edition, designed for the upcoming release of Death Stranding 2: On the Beach.
• It features a unique case with windows that provide a side view of the dial.
• It will be limited to 2,000 pieces and will be available in June in line with the game’s launch.
• Price: US$1,495.

Learn more about the Hamilton American Classic Boulton Death Stranding 2 Limited Edition here.

Maurice Lacroix Aikon Automatic Wotto Limited Edition

• Maurice Lacroix uses the Aikon Automatic as the base for the creative talent of Wotto (Craig Watkins).
• In 2021, the engraved Aikon by Hungarian artist @timeengraver snowballed into the Urban Tribe models and then into a Wotto inspired watch.
• This edition comes full circle and it’s a limited edition of 1,000 pieces.
• Price: CHF 2,700.

Learn more about the Maurice Lacroix Aikon Automatic Wotto Limited Edition here.

Breva Geneve Segreto di Lario

• The debut model of Breva Geneva is inspired by the Italian elegance of Lake Como.
• Measuring 41mm in a typical cushion shaped case, this timepiece features a retrograde seconds and a 7-day power reserve double indicator.
• The movement is developed exclusively by Jean-François Mojon from Chronode and is housed by an 18K 5N+ rose gold case.
• Price: CHF 58,000.

Learn more about the Breva Segreto di Lario here.

Citizen Premier Series8 and Attesa

• The Citizen Series8 and Attesa ranges have now been grouped under the Citizen Premier collection, touting luxury as its intended purpose.
• The Citizen Premier Series8 watches are now more clearly separated from the likes of the Promaster line of tool watches.
• Two new Citizen Attesa references are made from Super-Titanium with hardness coatings and a black ceramic bezel.
• Price: from US$1,095.

Learn more about the Citizen Premier Series8 and Attesa here.