Time+Tide City Watch Buying Guide – Melbourne

Jamie Weiss

You might call Melbourne the Time+Tide mothership. It’s where we’re from and who we are. We started off in a little garage in Richmond, and now we’ve got a beautiful boutique space in the thick of it in the “Paris end” of Collins Street. So, it’s no surprise that we’ve got the inside track on all the best places to buy watches in Australia’s most stylish city. Whether you’re looking for the white glove and champagne treatment or you just want a quick in and out purchase, Marvelous Melbourne has plenty of options to suit your needs. Check out the following list of some of the best spots to see, shop and buy watches in Melbourne, in alphabetical order.

Time+Tide Watch Discovery Studio

What is this? Didn’t you say alphabetical order? Well, forgive us for tooting our own horn a bit. The Melbourne Discovery Studio, our flagship location and the first store of its kind in the world, is stocked with the latest and greatest FOMO-inducing independents like Baltic, Fears and Studio Underd0g, with cult classics like Doxa, Hamilton and Zodiac thrown in for good measure – as well as a rotating roster of special ‘Hot Drops‘ brands throughout the year. We also host plenty of events with both the big box brands and small independents alike. You can visit the Time+Tide Watch Discovery Studio on Collins Street (just next to the Town Hall) or head over to our online shop. (If you’re based in the UK, we have you covered, too.)

Address: Suite 1, 178 Collins St, Melbourne, VIC 3004
Contact: +61 3 4422 2044

Anton Jewellery

While mainly focusing on jewellery, Anton has split their watch offering between two Melbourne locations. Their Chadstone boutique stocks Jaeger-LeCoultre and Piaget, while the Doncaster store is tasked with TAG Heuer.

Address (Chadstone): Shop 338, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9569 1000

Address (Doncaster): Shop 1078A, Westfield Doncaster, Doncaster Rd & Williamsons Rd, Doncaster, VIC 3108
Contact (Doncaster): +61 3 9848 5888

Bell & Ross

Situated beneath the vaulted ceilings of the Block Arcade, the displays of the Bell & Ross boutique contain as much flight gear and instrumentation as they do watches. Despite the small floor space, there’s plenty to see on the French watchmaker’s shelves. Head to Bell & Ross’ site to book an appointment with these French masters of square sports watches.

Address: Shop 23, The Block Arcade, 282 Collins St, Melbourne, VIC 3000
Contact: +61 3 9650 7421

Bovet

Among the more recent additions to Collins Street’s numerous watch boutiques is Bovet, located in Cashmore on Collins in The Block Arcade. This historic Melbourne location is predated by Bovet, the brand founded nearly two decades before the building even existed. Before visiting though, make sure you catch up on the latest and greatest from the avant-garde brand.

Address: 298 Collins St, Melbourne, VIC 3000
Contact: +61 3 9639 4616

Breitling

Breitling is not the first, nor the last brand featured on this list that owes much of its success to aviation – but it certainly has some cool Melbourne boutiques. Their locations on Collins Street and in the luxury shopping behemoth that is Chadstone is a mix of youthfulness backed by heritage, as the brand looks to support its strong recent releases with fresh-feeling stores that engage with the local community. Before deciding which watch to pick up, make sure you watch our interview of Georges Kern, Breitling CEO, as we ask him for his favourite Breitling.

Address (CBD): 120 Collins St, Melbourne, VIC 3000
Contact: +61 3 9662 4474

Address (Chadstone): Chadstone Shopping Centre Shop 428, 1341 Dandenong Rd, Chadstone, VIC 3148
Contact: +61 3 9563 3501

Bremont

Full of pilot paraphernalia and clad in wood, riveted aluminium and leather, the Bremont boutique in Melbourne is a gentlemen’s club-turned-shop. As the British brand’s only location in Australia (and one of only a handful globally), it’s a must-visit if you want to see their watches.

Address: 292 Collins St, Melbourne, VIC 3000
Contact: +61 3 9639 9440

Bulgari

One of the best boutique experiences I’ve had was all thanks to the Bulgari boutique in Melbourne. Not only is the store itself gorgeous, but the staff are knowledgeable and lovely, happy to assist and explain with patience. At any time, they’ll feature a collection of Bulgari Aluminium and Octo pieces, ready to be tried on.

Address: 123 Collins St, Melbourne, VIC 3000
Contact: +61 3 9663 8100

Cartier

Whether you’re strolling through the Paris end of Collins Street or perusing the many shops of Chadstone Shopping Centre (the biggest shopping centre/mall in the Southern Hemisphere), padded walls and ornate chandeliers feature prominently in the halls of Cartier. The Maison’s Collins Street location is actually currently closed for renovations – a temporary location can be found just a few doors down – but even this temporary store remains quite luxe.

Address (CBD): 90 Collins St, Melbourne, VIC 3000
Address (Chadstone): Ground Floor G066, 1341 Dandenong Rd, Chadstone, VIC 3148
Contact: +61 1800 130 000

Chanel

Lovers of the J12 and the Boyfriend rejoice! The Chanel Melbourne boutique is one of the brand’s flagship locations in Australia. Found at the corner of Flinders Lane, it’s the best place to see their watches (as well as the rest of their voluminous range).

Address: 140 Flinders Lane, Melbourne, VIC 3000
Contact: +61 1300 242 635

Franck Muller

The masters of complications have nestled themselves in a Melbourne heritage building. Franck Muller takes their unique take on watchmaking and applies it to a luxury mid-century-styled boutique. Since the closure of the brand’s Sydney location, their Melbourne boutique is the sole place to shop FM in Australia.

Address: 119 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9650 0288

Grand Seiko

The Melbourne watch community has long been crying out for a Grand Seiko boutique of its own, and now here we are in 2025, with GS having opened its second boutique Down Under, at a statement-making location at the entrance to The Block Arcade on Melbourne’s Collins Street, the main vein of watch culture in the Victorian capital. Blending elements of the brand’s distinct aesthetic with the 19th-century fixtures of the space, it spans three storeys, with a private bar nook stocking fine Japanese whiskies and a spiral staircase leading up to a private lounge, ideal for getting hands-on with high-end boutique exclusives.

Address: 286 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9644 5588

Gregory Jewellers

Opening its first Australian boutique in 1989, this family-run business operates 15 stores across Australia. In Melbourne, you can find Baume & Mercier, Panerai, Zenith and others at their Chadstone and Highpoint shopping centre locations.

Address (Chadstone): Shop 205, 1341 Dandenong Road, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9975 4630

Address (Highpoint): Shop 3510, 120-200 Rosamond Road, Maribyrnong VIC 3032
Contact (Highpoint): +61 3 9975 4640

Hardy Brothers

Founded in 1853, Hardy Brothers is an Australian staple. With brands such as Jacob & Co., H. Moser & Cie, Omega and Oris, their Collins St store is filled with beautiful timepieces, but also accessories such as winders and watch rolls.

Address: 338 Collins St, Melbourne, VIC 3000
Contact: +61 3 9624 5300

The Hour Glass

Housed in the Art Deco-period building known as Kodak House, The Hour Glass has established itself as one of the main players in the luxury watch market. The three-floor red granite building is home to Audemars Piguet, MB&F and Patek Philippe amongst many others. The Hour Glass is also an authorised dealer for De Bethune, F.P. Journe and Urwerk, as well as even smaller brands like Petermann Bédat and Kari Voutilainen.

Address: 252 Collins Street, Melbourne, VIC 3000
Contact:+61 3 9650 6988

IWC Schaffhausen

Partnering with Kennedy, this IWC store has been a mainstay at the entrance of 360 Collins Street. If you happened to miss the awesome Big Pilot Roadshow, the Airstream-like boutique is filled to the brim with IWC goodness, just like their recently opened Chadstone location, too.

Address (Collins St): Shop 9, 360 Collins Street, Melbourne, VIC 3000
Contact (Collins St): +61 3 9108 0634

Address (Chadstone): Shop 438, 1341 Dandenong Rd, Chadstone VIC 3148
Contact (Chadstone): +61 3 7023 9188

Jaeger-LeCoultre

The watchmaker’s watchmaker’s quaint boutique on Collins stays welcoming despite the dark interior finish and strong overhead spotlights. It certainly helps that the watches on display are a composition of the Reverso, Duometre, Polaris and others, while a few Atmos clocks quietly “tick” away.

Address: 86 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9094 5838

Kennedy

With brands such as Patek Philippe, Piaget and Ulysse Nardin under their wing, the Kennedy boutiques at Crown or Chadstone are worth a visit. If your tastes lie with Rolex, a standalone Rolex Kennedy boutique at Crown may suit your fancy.

Address (Chadstone): Shop 444, 1341 Dandenong Rd, Chadstone VIC 3148
Contact (Chadstone): +61 3 9108 0633

Address (Crown): Crown Towers, Shop 17, 8 Whiteman St, Southbank VIC 3006
Contact (Crown): +61 3 9686 7900

Address (Rolex Crown): Crown Casino, Shop 5, c8 Whiteman St, Southbank VIC 3006
Contact (Rolex Crown): +61 3 8614 1160

Longines

Having recently expanded with their second boutique, hues of blue and silver adorn the displays and fittings of the store. In the windows, you’ll find a selection of both sporty models from the Conquest and Spirit collections, paired with a selection of Heritage Classic pieces.

Address (CBD): 256 Collins Street, Melbourne, VIC 3000
Contact (CBD): +61 3 9081 8686

Address (Chadstone): Shop 344, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9087 6699

Louis Vuitton

Strolling through the luxury retailers on Collins Street could be an Olympic sport. If it were, this opulent Louis Vuitton boutique would be the final event. Located in a beautiful historic building, the boutique carries just about anything that LV makes, including their recently buzzworthy line of luxury watches.

Address: 139 Collins Street, Shop G001, Melbourne VIC 3000
Phone: +61 1300 883 880

Monards

Starting off as a family business with a small store in Grand Hyatt, Monards is now an authorised dealer for the likes of Bulgari, Glashütte Original, Greubel Forsey and HYT. Adopting the shop-in-a-shop approach, their boutiques on Collins St and in Crown Casino are testimony to their dedication and success.

Address (CBD): Shop 7, 101 Collins Street, Melbourne, VIC 3000
Contact (CBD): +61 3 9650 9288

Address (Crown): 15/8 Whiteman St, Southbank, VIC 3006
Contact (Crown): +61 3 9690 2566

Montblanc

Known for all sorts of luxury products from pens to leather goods, Montblanc has made a real stride forward in their watch department over the last few years. After purchasing the Minerva manufacture, the Richemont group dedicated it to Montblanc as an exclusive movement manufacture.

Address (Chadstone): Shop 479, 1341 Dandenong Road, Melbourne, VIC 3148
Contact (Chadstone): +61 3 9569 6988

Address (Melbourne CBD): 175-177 Collins Street, Melbourne, VIC 3000
Contact (Melbourne CBD): +61 3 9663 5077

Omega

With three boutiques across Melbourne, Omega ensures its accessibility, for the best possible shopping experience. Whether you opt for Collins Street, Crown or Chadstone Shopping Centre, the light wood counters and red carpet are unmistakably Omega. Their Collins boutique is just opposite the Time+Tide Discovery Studio, actually!

Address (CBD): 179 Collins Street, Melbourne, VIC 3000
Contact (CBD): +61 3 9652 2800

Address (Crown): Shop 20/20A Ground Floor, 8 Whiteman Street, Southbank, VIC 3006
Contact (Crown): +61 3 9682 7800

Address (Chadstone): Shop G063, Chadstone Shopping Centre, 1341 Dandenong Road, VIC 3148
Contact (Chadstone): +61 3 9568 0612

Panerai

The brother boutique to IWC Schaffhausen, this Panerai store is unmissable with its large, glowing Luminor wall clock and nautical theme.

Address (CBD): Shop 10, 360 Collins Street, Melbourne, VIC 3000
Contact (CBD): +61 3 9108 0639

Address (Chadstone): Shop 438, Chadstone Shopping Centre, 1341 Dandenong Road, VIC 3148
Phone (Chadstone): +61 3 7230 9400

Piaget

While a lot of Piaget’s focus falls on jewellery, the Chadstone boutique also features timepieces from the innovative watchmaker. Executed in the classic, bright Piaget colours of green and gold (quite Australian if I may add, Piaget), it shouldn’t be missed on a trip to Chadstone.

Address: Shop G-477, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone, VIC 3148
Contact: +61 3 9040 4350

Rolex (Boutellier)

Had this list not been in alphabetical order, it’s safe to say The Crown would’ve featured near the top, simply for convenience’s sake, if nothing else. In this case, associated with Boutellier Montres, the Rolex boutique is among the newer arrivals in Melbourne’s watch scene. You can check out our coverage of its opening here.

Address: 70 Collins Street, Melbourne, VIC 3000
Contact: +61 3 7064 4488

Seiko

The Seiko boutique in Melbourne offers everything from the affordable 5KX to harder-to-get Prospex models. Formerly, you were also able to shop Grand Seiko and a limited range of Credor pieces at this location, but those latter two brands can now be found at the dedicated Grand Seiko boutique on Collins Street.

Address: Shop T1, 264-274 Little Collins Street, Melbourne, VIC 3000
Contact: +61 3 9644 5510

Swatch

Swatch’s Australian flagship store can be found on Collins Street, and it’s one of the biggest Swatch stores in the Southern Hemisphere, featuring a colourful and open store design with glass pillars reminiscent of Melbourne’s famous alleyways. A bit more casual than your typical watch shopping experience, Swatch’s Melbourne store is worth a visit, whether you’re looking for your kid’s first Swiss watch or hunting down MoonSwatches.

Address: 260 Collins St Shop RG-07, Melbourne, VIC 3000
Contact: +61 3 9530 9718

TAG Heuer

Between the large, thematic windows containing the novelties, a huge double door welcomes you into the Melbourne CBD boutique. Among the largest on this list, it’s fitting, considering TAG Heuer’s extensive collection. It’s situated in the heart of the city, flanked by some of the most famed stores – watch, and otherwise. Alternatively, if you find yourself in Chadstone, a slick, modern boutique awaits.

Address (CBD): 260 Collins Street, St Collins Lane Precinct, Melbourne, VIC 3000
Contact (CBD): +61 3 8621 8500

Address (Chadstone): Shop G-009, 1341 Dandenong Road, Chadstone, VIC 3148
Contact (Chadstone): +61 3 9569 1497

Tissot

Joining Tudor’s long-standing Myer concession is a brand-new standalone boutique on, you guessed it, Collins Street. The prominent boutique, which features a dramatic internal facade made from red glass bricks, a bank vault-shaped heritage exhibition and NBA memorabilia dotting the walls, stands apart from most watch boutiques on Collins thanks to its modern look and dapper black and red colour scheme.

Address (CBD): 234 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9969 4596

Address (Myer): Myer Melbourne, 314-336 Bourke Street, Melbourne, VIC 3000
Contact: +61 3 9661 1232

Tudor

The first Australian Tudor boutique was launched in 2021 in collaboration with The Hour Glass, coinciding with the release of the Black Bay Bronze boutique edition to go with it, and now home to all of Tudor’s well-loved offerings. You can read our coverage here.

Address: Shop 2, 257 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9989 0988

Vacheron Constantin

First opened in 2019 but recently completely renovated, the Vacheron Constantin boutique offers pieces from a brand founded before Captain Cook reached Australian shores. Despite its Holy Trinity status, the store is cosy and warm, much like the lovely folk staffing it. Housed in the same heritage building row as JLC, VC take advantage of the location’s beautiful high ceilings on their second floor, with a lavish boomerang-shaped bar and cozy living room vibe making this a singularly pleasant boutique experience.

Address: 88 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9228 7101

Watches of Switzerland

A one-stop shop for many leading brands. Despite what the name suggests, Watches of Switzerland is Australia’s only A. Lange & Söhne authorised dealer (along with the Sydney boutique). Other notable brands include Blancpain, Breguet, Vacheron Constantin and Rolex.

Address: 294 Collins Street, Melbourne, VIC 3000
Contact: +61 3 9671 3388 or +61 1300 808 135