Our Cased in Time x Time+Tide D’ohnut Cases are the sweetest way to protect your watch
Buffy AcaciaI’m sure you’ve heard of our Studio Underd0g x Time+Tide Hand Delivered “pizza watch”. You’ve heard of salmon dials. But what is up with watchmaking’s obsession over food novelties? Is it just the relatability that everyone needs to eat? Or is there something more deeply psychological at play? Your guess is as good as mine, but enthusiasts just can’t get enough of watches that look good enough to eat. Naturally, we figured that it shouldn’t just end at watches and that it should extend to accessories. Enter our collaboration with Cased in Time, which we revealed at British Watchmaker’s Day: the Time+Tide D’ohnut watch case, ready to protect your watch in delectable durability.
So many watch accessories lean so heavily into luxury ideals that they can be more expensive than the watches themselves. While it’s always nice to have nice things, it can also be exhausting to take it so seriously. When you’re travelling with a watch, the only thing that really matters is the foam that stops it from getting bashed around in a bag. That’s what the Cased in Time x Time+Tide D’ohnut does best, as a simple yet well-built hard case with a soft foam interior and a sturdy zipper for security.
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The pink Strawberry variety has so far (and perhaps unsurprisingly) proven to be the most popular, given the Homeric inspirations of the name and design, but there are also brown Chocolate and blue Blueberry versions if your tastes differ. Each version has a different colour of foam inside, too, just to add a bit more fruity fun to the mix. Horological jam, maybe? At £25, US$30 or A$49, it’s not exactly a difficult decision to make as long as it makes you smile, and they’re also perfect gift material. But don’t let the silly decoration fool you, because the hard-shell exterior is absolutely capable of protecting your watch against a wide variety of scratches and falls.